TY - JOUR
T1 - On the use of structural equation models for marketing modeling
AU - Steenkamp, Jan Benedict E.M.
AU - Baumgartner, Hans
N1 - Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2000/9
Y1 - 2000/9
N2 - We reflect on the role of structural equation modeling (SEM) in marketing modeling and managerial decision making. We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data.
AB - We reflect on the role of structural equation modeling (SEM) in marketing modeling and managerial decision making. We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data.
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U2 - 10.1016/s0167-8116(00)00016-1
DO - 10.1016/s0167-8116(00)00016-1
M3 - Article
AN - SCOPUS:0000912867
SN - 0167-8116
VL - 17
SP - 195
EP - 202
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
IS - 2-3
ER -