On the use of structural equation models for marketing modeling

Jan Benedict E.M. Steenkamp; Hans Baumgartner

doi:10.1016/s0167-8116(00)00016-1

On the use of structural equation models for marketing modeling

Jan Benedict E.M. Steenkamp
, Hans Baumgartner

Marketing

Research output: Contribution to journal › Article › peer-review

331 Scopus citations

Abstract

We reflect on the role of structural equation modeling (SEM) in marketing modeling and managerial decision making. We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data.

Original language	English (US)
Pages (from-to)	195-202
Number of pages	8
Journal	International Journal of Research in Marketing
Volume	17
Issue number	2-3
DOIs	https://doi.org/10.1016/s0167-8116(00)00016-1
State	Published - Sep 2000

All Science Journal Classification (ASJC) codes

Marketing

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10.1016/s0167-8116(00)00016-1

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title = "On the use of structural equation models for marketing modeling",

abstract = "We reflect on the role of structural equation modeling (SEM) in marketing modeling and managerial decision making. We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data.",

author = "Steenkamp, \{Jan Benedict E.M.\} and Hans Baumgartner",

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AU - Baumgartner, Hans

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AB - We reflect on the role of structural equation modeling (SEM) in marketing modeling and managerial decision making. We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data.

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JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 2-3

ER -

On the use of structural equation models for marketing modeling

Abstract

All Science Journal Classification (ASJC) codes

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