Online travel survey response rates and researcher ethnicity

Bing Pan; Wayne W. Smith; Stephen W. Litvin; Arch Woodside

doi:10.1002/jtr.2230

Online travel survey response rates and researcher ethnicity

Bing Pan, Wayne W. Smith, Stephen W. Litvin, Arch Woodside

Recreation, Park and Tourism Management

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

This paper documents a United States-based experiment that tested response rates to an online travel survey request. The results of the experiment revealed a dramatically lower rate of response to requests sent by a researcher with an ethnically Chinese-name than to an identical request from a researcher with a Western-name. The importance of this study is evident to tourism practitioners and academic tourism researchers who so often rely upon survey-based research. Recommendations for overcoming ethnic bias are provided.

Original language	English (US)
Pages (from-to)	779-781
Number of pages	3
Journal	International Journal of Tourism Research
Volume	20
Issue number	6
DOIs	https://doi.org/10.1002/jtr.2230
State	Published - Nov 1 2018

All Science Journal Classification (ASJC) codes

Geography, Planning and Development
Transportation
Tourism, Leisure and Hospitality Management
Nature and Landscape Conservation

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10.1002/jtr.2230

Cite this

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title = "Online travel survey response rates and researcher ethnicity",

abstract = "This paper documents a United States-based experiment that tested response rates to an online travel survey request. The results of the experiment revealed a dramatically lower rate of response to requests sent by a researcher with an ethnically Chinese-name than to an identical request from a researcher with a Western-name. The importance of this study is evident to tourism practitioners and academic tourism researchers who so often rely upon survey-based research. Recommendations for overcoming ethnic bias are provided.",

author = "Bing Pan and Smith, {Wayne W.} and Litvin, {Stephen W.} and Arch Woodside",

note = "Funding Information: We thank our participating Convention and Visitors Bureau for providing the research opportunity. Thanks also to Melinda Patience at the College of Charleston for supporting survey distribution and assisting with the literature review. Publisher Copyright: {\textcopyright} 2018 John Wiley & Sons, Ltd. Copyright: Copyright 2018 Elsevier B.V., All rights reserved.",

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AU - Smith, Wayne W.

AU - Litvin, Stephen W.

AU - Woodside, Arch

N1 - Funding Information: We thank our participating Convention and Visitors Bureau for providing the research opportunity. Thanks also to Melinda Patience at the College of Charleston for supporting survey distribution and assisting with the literature review. Publisher Copyright: © 2018 John Wiley & Sons, Ltd. Copyright: Copyright 2018 Elsevier B.V., All rights reserved.

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N2 - This paper documents a United States-based experiment that tested response rates to an online travel survey request. The results of the experiment revealed a dramatically lower rate of response to requests sent by a researcher with an ethnically Chinese-name than to an identical request from a researcher with a Western-name. The importance of this study is evident to tourism practitioners and academic tourism researchers who so often rely upon survey-based research. Recommendations for overcoming ethnic bias are provided.

AB - This paper documents a United States-based experiment that tested response rates to an online travel survey request. The results of the experiment revealed a dramatically lower rate of response to requests sent by a researcher with an ethnically Chinese-name than to an identical request from a researcher with a Western-name. The importance of this study is evident to tourism practitioners and academic tourism researchers who so often rely upon survey-based research. Recommendations for overcoming ethnic bias are provided.

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Online travel survey response rates and researcher ethnicity

Abstract

All Science Journal Classification (ASJC) codes

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