Operationalising the Relationship between Marketing and Economic Development: Some Insights from Less-Developed Countries

Erdener Kaynak, Ben Issa Hudanah

Research output: Contribution to journalReview articlepeer-review

31 Scopus citations
Original languageEnglish (US)
Pages (from-to)48-65
Number of pages18
JournalEuropean Journal of Marketing
Issue number1
StatePublished - Jan 1 1987

All Science Journal Classification (ASJC) codes

  • Marketing

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