Operationalising the Relationship between Marketing and Economic Development: Some Insights from Less-Developed Countries

Erdener Kaynak; Ben Issa Hudanah

doi:10.1108/EUM0000000004678

Operationalising the Relationship between Marketing and Economic Development: Some Insights from Less-Developed Countries

Erdener Kaynak
, Ben Issa Hudanah

School of Business Administration (Harrisburg)

Research output: Contribution to journal › Review article › peer-review

31 Scopus citations

Original language	English (US)
Pages (from-to)	48-65
Number of pages	18
Journal	European Journal of Marketing
Volume	21
Issue number	1
DOIs	https://doi.org/10.1108/EUM0000000004678
State	Published - Jan 1 1987

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

All Science Journal Classification (ASJC) codes

Marketing

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10.1108/EUM0000000004678

Cite this

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Operationalising the Relationship between Marketing and Economic Development: Some Insights from Less-Developed Countries

UN SDGs

All Science Journal Classification (ASJC) codes

Access to Document

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Cite this