Optimizing networking success: Insights into name recall, personality traits, and conference behaviors

This exploratory study investigates key factors influencing networking effectiveness at business events, focusing on name recall and attendee behaviors. Study 1 examines whether name badge placement, on the left shoulder, right shoulder, or lanyard worn at the center, affects name-recall accuracy and response time. Repeated-measures analysis of variance results show that name badges on the left shoulder, from the wearer’s perspective, significantly reduced recall accuracy compared to lanyards. In contrast, right shoulder placement does not offer a significant advantage over the center. Response times did not differ significantly across placements, indicating that badge location impacts accuracy but not speed. Study 2 explores how personality traits (introversion/extroversion) and behavioral trends (leisure likelihood, expense sensitivity, and networking enjoyment) influence conference engagement. Cluster analysis identified two attendee profiles: one group, more introverted, exhibited lower networking enjoyment and engagement, while the other, more extroverted, was highly engaged across professional and social activities. Expense sensitivity was high in both groups, reflecting organizational travel constraints. These findings provide actionable insights for event planners, emphasizing the importance of name badge placement and tailored strategies to enhance networking and attendee satisfaction at business events.