Painting with business marketers' "Web palette"

Ralph A. Oliva

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


Innovative strategies rearrange elements of the offer.

Original languageEnglish (US)
Pages (from-to)50
Number of pages1
JournalMarketing Management
Issue number2
StatePublished - Jun 1998

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing


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