Painting with business marketers' "Web palette"

Ralph A. Oliva

Painting with business marketers' "Web palette"

Ralph A. Oliva

Marketing

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Abstract

Innovative strategies rearrange elements of the offer.

Original language	English (US)
Pages (from-to)	50
Number of pages	1
Journal	Marketing Management
Volume	7
Issue number	2
State	Published - Jun 1998

All Science Journal Classification (ASJC) codes

Business and International Management
Marketing

Cite this

@article{faf3104fc4b046ff8637a81c0a32dc7e,

title = "Painting with business marketers' {"}Web palette{"}",

abstract = "Innovative strategies rearrange elements of the offer.",

author = "Oliva, {Ralph A.}",

year = "1998",

month = jun,

language = "English (US)",

volume = "7",

pages = "50",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "2",

}

TY - JOUR

T1 - Painting with business marketers' "Web palette"

AU - Oliva, Ralph A.

PY - 1998/6

Y1 - 1998/6

N2 - Innovative strategies rearrange elements of the offer.

AB - Innovative strategies rearrange elements of the offer.

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M3 - Article

AN - SCOPUS:0005761039

SN - 1061-3846

VL - 7

SP - 50

JO - Marketing Management

JF - Marketing Management

IS - 2

ER -

Painting with business marketers' "Web palette"

Abstract

All Science Journal Classification (ASJC) codes

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