Pathways to Pluralism in Entrepreneurship: Reading Four Steps to the Epiphany as a Sacred Text

Betsy Campbell

doi:10.1142/9789811248887_0005

Pathways to Pluralism in Entrepreneurship: Reading Four Steps to the Epiphany as a Sacred Text

Betsy Campbell

College of Information Sciences and Technology

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Abstract

Few approaches to entrepreneurship have inspired as much devoted activity as the Lean Startup orientation to new venture creation. It has, in essence, become a religion. The genesis of the Lean Startup movement can be found in The Four Steps to the Epiphany by Steve Blank. By approaching Blank’s book through a process of lectio divina, this inquiry identifies the beliefs, rituals, and virtues that animate contemporary entrepreneurial work. Interpretations are situated in the literatures of entrepreneurship and religious studies. The chapter closes with suggestions for entrepreneurial education that could improve matters of diversity and belonging in entrepreneurship.

Original language	English (US)
Title of host publication	World Scientific Encyclopedia of Business Sustainability, Ethics and Entrepreneurship
Subtitle of host publication	Volume 1: Environmental and Social Entrepreneurship Volume 2: Sustainable Development Goals (SDGs) Volume 3: Spirituality, Entrepreneurship and Social Change
Publisher	World Scientific Publishing Co.
Pages	105-124
Number of pages	20
ISBN (Electronic)	9789811248849
ISBN (Print)	9789811241581
DOIs	https://doi.org/10.1142/9789811248887_0005
State	Published - Jan 1 2021

All Science Journal Classification (ASJC) codes

General Economics, Econometrics and Finance
General Business, Management and Accounting

Access to Document

10.1142/9789811248887_0005

Cite this

Campbell, B. (2021). Pathways to Pluralism in Entrepreneurship: Reading Four Steps to the Epiphany as a Sacred Text. In World Scientific Encyclopedia of Business Sustainability, Ethics and Entrepreneurship: Volume 1: Environmental and Social Entrepreneurship Volume 2: Sustainable Development Goals (SDGs) Volume 3: Spirituality, Entrepreneurship and Social Change (pp. 105-124). World Scientific Publishing Co.. https://doi.org/10.1142/9789811248887_0005

Campbell, Betsy. / Pathways to Pluralism in Entrepreneurship : Reading Four Steps to the Epiphany as a Sacred Text. World Scientific Encyclopedia of Business Sustainability, Ethics and Entrepreneurship: Volume 1: Environmental and Social Entrepreneurship Volume 2: Sustainable Development Goals (SDGs) Volume 3: Spirituality, Entrepreneurship and Social Change. World Scientific Publishing Co., 2021. pp. 105-124

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Campbell, B 2021, Pathways to Pluralism in Entrepreneurship: Reading Four Steps to the Epiphany as a Sacred Text. in World Scientific Encyclopedia of Business Sustainability, Ethics and Entrepreneurship: Volume 1: Environmental and Social Entrepreneurship Volume 2: Sustainable Development Goals (SDGs) Volume 3: Spirituality, Entrepreneurship and Social Change. World Scientific Publishing Co., pp. 105-124. https://doi.org/10.1142/9789811248887_0005

Pathways to Pluralism in Entrepreneurship: Reading Four Steps to the Epiphany as a Sacred Text. / Campbell, Betsy.
World Scientific Encyclopedia of Business Sustainability, Ethics and Entrepreneurship: Volume 1: Environmental and Social Entrepreneurship Volume 2: Sustainable Development Goals (SDGs) Volume 3: Spirituality, Entrepreneurship and Social Change. World Scientific Publishing Co., 2021. p. 105-124.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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AB - Few approaches to entrepreneurship have inspired as much devoted activity as the Lean Startup orientation to new venture creation. It has, in essence, become a religion. The genesis of the Lean Startup movement can be found in The Four Steps to the Epiphany by Steve Blank. By approaching Blank’s book through a process of lectio divina, this inquiry identifies the beliefs, rituals, and virtues that animate contemporary entrepreneurial work. Interpretations are situated in the literatures of entrepreneurship and religious studies. The chapter closes with suggestions for entrepreneurial education that could improve matters of diversity and belonging in entrepreneurship.

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Campbell B. Pathways to Pluralism in Entrepreneurship: Reading Four Steps to the Epiphany as a Sacred Text. In World Scientific Encyclopedia of Business Sustainability, Ethics and Entrepreneurship: Volume 1: Environmental and Social Entrepreneurship Volume 2: Sustainable Development Goals (SDGs) Volume 3: Spirituality, Entrepreneurship and Social Change. World Scientific Publishing Co. 2021. p. 105-124 doi: 10.1142/9789811248887_0005

Pathways to Pluralism in Entrepreneurship: Reading Four Steps to the Epiphany as a Sacred Text

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