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Perceived risk, product returns, and optimal resource allocation: Evidence from a field experiment
J. Andrew Petersen
, V. Kumar
Marketing
Research output
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Contribution to journal
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Article
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peer-review
125
Scopus citations
Overview
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Dive into the research topics of 'Perceived risk, product returns, and optimal resource allocation: Evidence from a field experiment'. Together they form a unique fingerprint.
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Keyphrases
Customer Lifetime Value
16%
Customer Risk
16%
Customer Selection
33%
Customer Value
16%
Economic Cost
16%
Exchange Processes
16%
Long-term Profit
16%
Marketing Resource Allocation
16%
Online Retailer
16%
Optimal Resource Allocation
100%
Perceived Risk
100%
Product Returns
100%
Profitable Customer
16%
Resource Allocation Algorithm
16%
Retailers
16%
Return Behavior
16%
Return Cost
16%
Returns to Experience
16%
Value-based Model
16%
Social Sciences
Authors
50%
Customer Lifetime Value
25%
Economic Costs
25%
Marketing Resource Allocation
25%
Perceived Risk
100%
Resource Allocation
100%
Economics, Econometrics and Finance
Customer Value
50%
Economic Costs
25%
Perceived Risk
100%