Perceptions of “Organic” Food: A View Through Brand Theory

Keyphrases

• United States 100%
• Organic Food 100%
• Food Sales 50%
• Growth Rate 25%
• Survey Data 25%
• Consumer Interest 25%
• Confirmatory Factor Analysis 25%
• Brand Awareness 25%
• Negative Perception 25%
• Marketing Strategy 25%
• Perceived Quality 25%
• Perceived Value 25%
• Brand Equity 25%
• Data Factor 25%
• United Europe 25%
• Policy Strategy 25%
• Brand Loyalty 25%
• Country Market 25%
• Cohesive Strategy 25%
• Organic Standards 25%

Social Sciences

• Sales 100%
• USA 50%
• Marketing Strategy 50%
• Consumer Interest 50%
• Survey Analysis 50%
• Confirmatory Factor Analysis 50%
• Brand Equity 50%
• Food Industry 50%
• Authors 50%
• Brand Loyalty 50%
• Europe 50%

Economics, Econometrics and Finance

• Industry 100%
• Marketing Management 50%
• Brand Equity 50%
• Brand Loyalty 50%
• Food Industry 50%