Original language | English (US) |
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Pages (from-to) | 459-460 |
Number of pages | 2 |
Journal | Journal of the Academy of Marketing Science |
Volume | 45 |
Issue number | 4 |
DOIs | |
State | Published - Jul 1 2017 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Economics and Econometrics
- Marketing