Persuasive mechanisms and effects of narrative video political ads from the 2018 U.S. midterm elections on voter attitudes

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Narratives in Public Communication
Publisher	Taylor and Francis
Pages	85-106
Number of pages	22
ISBN (Electronic)	9781000903416
ISBN (Print)	9781032437286
DOIs	https://doi.org/10.4324/9781003375760-5
State	Published - Jul 4 2023

All Science Journal Classification (ASJC) codes

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title = "Persuasive mechanisms and effects of narrative video political ads from the 2018 U.S. midterm elections on voter attitudes",

author = "Jeff Conlin and Guolan Yang and Fuyuan Shen",

year = "2023",

month = jul,

day = "4",

doi = "10.4324/9781003375760-5",

language = "English (US)",

isbn = "9781032437286",

pages = "85--106",

booktitle = "Narratives in Public Communication",

publisher = "Taylor and Francis",

address = "United States",

}

TY - CHAP

T1 - Persuasive mechanisms and effects of narrative video political ads from the 2018 U.S. midterm elections on voter attitudes

AU - Conlin, Jeff

AU - Yang, Guolan

AU - Shen, Fuyuan

PY - 2023/7/4

Y1 - 2023/7/4

UR - https://www.scopus.com/pages/publications/85161712826

UR - https://www.scopus.com/pages/publications/85161712826#tab=citedBy

U2 - 10.4324/9781003375760-5

DO - 10.4324/9781003375760-5

M3 - Chapter

AN - SCOPUS:85161712826

SN - 9781032437286

SP - 85

EP - 106

BT - Narratives in Public Communication

PB - Taylor and Francis

ER -