Playing the Search

Research output: Contribution to journal › Review article › peer-review

All Science Journal Classification (ASJC) codes

@article{f26132399cf444d2aca4baaa9b32faf9,

title = "Playing the Search",

author = "Oliva, \{Ralph Angelo\}",

year = "2004",

month = mar,

day = "1",

language = "English (US)",

volume = "13",

pages = "48--51",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "2",

}