TY - JOUR
T1 - Plowing uncharted waters
T2 - A study of perceived constraints to cruise travel
AU - Kerstetter, Deborah L.
AU - Yen, I. Yin
AU - Yarnal, Careen M.
N1 - Publisher Copyright:
© 2005 Cognizant Comm. Corp.
PY - 2005
Y1 - 2005
N2 - Taking a cruise is a "dream vacation" for the majority of adults in North America. Yet, only 15% have ever taken a cruise. Why are so few individuals cruising? Is their participation in a cruise vacation being inhibited or prohibited by specific factors? The objectives of this study were to: (1) document constraints to cruise travel, (2) identify types of potential cruisers based on the resulting constraints as well as amount of cruise travel, and (3) determine whether types of potential cruisers differ in the way they describe constraints to cruising. The results indicated that there were four dimensions (i.e., types) of constraints to cruise travel that, in combination with cruise experience, explain differences between three types of cruisers. In addition, using content analysis, differences in response to specific constraint items were observed, providing additional evidence for the existence of a heterogeneous market of potential cruisers. Discussions regarding the theoretical and practical contributions of this study as well as suggestions for future research are presented.
AB - Taking a cruise is a "dream vacation" for the majority of adults in North America. Yet, only 15% have ever taken a cruise. Why are so few individuals cruising? Is their participation in a cruise vacation being inhibited or prohibited by specific factors? The objectives of this study were to: (1) document constraints to cruise travel, (2) identify types of potential cruisers based on the resulting constraints as well as amount of cruise travel, and (3) determine whether types of potential cruisers differ in the way they describe constraints to cruising. The results indicated that there were four dimensions (i.e., types) of constraints to cruise travel that, in combination with cruise experience, explain differences between three types of cruisers. In addition, using content analysis, differences in response to specific constraint items were observed, providing additional evidence for the existence of a heterogeneous market of potential cruisers. Discussions regarding the theoretical and practical contributions of this study as well as suggestions for future research are presented.
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U2 - 10.3727/108354205776259295
DO - 10.3727/108354205776259295
M3 - Article
AN - SCOPUS:72149120183
SN - 1083-5423
VL - 10
SP - 137
EP - 150
JO - Tourism Analysis
JF - Tourism Analysis
IS - 2
ER -