TY - JOUR
T1 - Polarity Correspondence as a General Compatibility Principle
AU - Proctor, Robert W.
AU - Xiong, Aiping
N1 - Publisher Copyright:
© 2015, The Author(s) 2015.
PY - 2015/12/1
Y1 - 2015/12/1
N2 - Proctor and Cho (2006) proposed that, when making binary decisions, people code the stimulus and response alternatives asymmetrically (positive and negative polarities), with performance being best when the codes of the corresponding polarities are paired. They presented evidence that polarity correspondence could explain many results associated with orthogonal compatibility, the Implicit Association Test, and numerical judgments. We review and evaluate literature on these topics and on polarity coding in the context of metaphorical relations published during the ensuing 10 years. Our conclusion is that the results have supported polarity correspondence as a contributor to binary decisions. We consider issues concerning the principle and topics in need of research.
AB - Proctor and Cho (2006) proposed that, when making binary decisions, people code the stimulus and response alternatives asymmetrically (positive and negative polarities), with performance being best when the codes of the corresponding polarities are paired. They presented evidence that polarity correspondence could explain many results associated with orthogonal compatibility, the Implicit Association Test, and numerical judgments. We review and evaluate literature on these topics and on polarity coding in the context of metaphorical relations published during the ensuing 10 years. Our conclusion is that the results have supported polarity correspondence as a contributor to binary decisions. We consider issues concerning the principle and topics in need of research.
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U2 - 10.1177/0963721415607305
DO - 10.1177/0963721415607305
M3 - Article
AN - SCOPUS:84950264784
SN - 0963-7214
VL - 24
SP - 446
EP - 451
JO - Current Directions in Psychological Science
JF - Current Directions in Psychological Science
IS - 6
ER -