TY - JOUR
T1 - Portrayals of depression on Pinterest and why public relations practitioners should care
AU - Guidry, Jeanine
AU - Zhang, Yuan
AU - Jin, Yan
AU - Parrish, Candace
N1 - Publisher Copyright:
© 2015 Elsevier Inc.
PY - 2016/3/1
Y1 - 2016/3/1
N2 - Using a quantitative content analysis, this study focused on how depression has been portrayed and communicated on Pinterest. Key findings include: Depression-focused pins elicited high response levels for repins, likes, and comments, and more than half of the pins expressed perception of depression as a severe disorder. Various coping mechanisms were present in the pins, with the dysfunctional coping strategy most prevalent. Implications for practitioners on how to utilize visual media platforms to effectively engage at-risk publics on health issues were discussed.
AB - Using a quantitative content analysis, this study focused on how depression has been portrayed and communicated on Pinterest. Key findings include: Depression-focused pins elicited high response levels for repins, likes, and comments, and more than half of the pins expressed perception of depression as a severe disorder. Various coping mechanisms were present in the pins, with the dysfunctional coping strategy most prevalent. Implications for practitioners on how to utilize visual media platforms to effectively engage at-risk publics on health issues were discussed.
UR - http://www.scopus.com/inward/record.url?scp=84958120554&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84958120554&partnerID=8YFLogxK
U2 - 10.1016/j.pubrev.2015.09.002
DO - 10.1016/j.pubrev.2015.09.002
M3 - Article
AN - SCOPUS:84958120554
SN - 0363-8111
VL - 42
SP - 232
EP - 236
JO - Public Relations Review
JF - Public Relations Review
IS - 1
ER -