Powerful or powerless customers: the influence of gratitude on engagement with CSR

Keyphrases

• Corporate Social Responsibility 100%
• Gratitude 100%
• Gratitude Expression 100%
• Sense of Power 60%
• Intention to Participate 60%
• Corporate Social Responsibility Practice 40%
• Customer Engagement 40%
• Restaurants 20%
• Between-subject 20%
• Design Methodology 20%
• Mediating Effect 20%
• Prosocial Behavior 20%
• Behavioral Intention 20%
• Mediating Role 20%
• Psychological State 20%
• Moderated Mediation 20%
• Previous Literature 20%
• Expression Activity 20%
• Donation Behavior 20%
• Consumer Attitudes 20%
• Dining 20%
• Subject Experiment 20%
• Service Firms 20%
• Lower Senses 20%
• Corporate Social Responsibility Initiative 20%
• Matching Donations 20%
• Customer Intention 20%
• Mediation Test 20%

Social Sciences

• Corporate Social Responsibility 100%
• Corporate Volunteering 100%
• Psychology 20%
• Consumer Attitude 20%
• Prosocial Behavior 20%

Psychology

• Social Responsibility 100%
• Consumer Attitude 20%
• Prosocial Behavior 20%