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Predecisional Distortion of Product Information
J. Edward Russo
,
Margaret G. Meloy
, Victoria Husted Medvec
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
6
Scopus citations
Overview
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Keyphrases
Product Information
100%
Predecisional Distortion
100%
Leading Brands
50%
Assessment Techniques
25%
No-choice
25%
Consumer Preferences
25%
Diagnostic Information
25%
Cognitive Dissonance
25%
Presentation Format
25%
Potential Bias
25%
Product Attributes
25%
Order of Presentation
25%
Preference Assessment
25%
Choice Experiment
25%
Information Distortion
25%
Conjoint Measurement
25%
Psychology
Preference Assessment
100%