Predicting audience preferences for television advertisements using functional brain imaging

Keyphrases

• Brain Activity 100%
• Functional Brain Imaging 100%
• Popular 50%
• Near-infrared Light 50%
• Brain Activation 50%
• Broadcast Television 50%
• Functional Near-infrared Spectroscopy (fNIRS) 50%
• Wearable Neuroimaging 50%
• Super Bowl 50%
• Everyday Settings 50%
• Neuroimaging Techniques 50%
• Natural Stimuli 50%
• Television Content 50%

Neuroscience

• Brain Imaging 100%
• Electroencephalogram 100%
• Brain Activation 50%
• Functional near Infrared Spectroscopy 50%

Psychology

• Electroencephalogram 100%
• Neuroimaging 50%