Predicting caregiver behaviors toward restaurants providing healthful children's menus with nutrition information: A pilot study

The purpose of this pilot study was to determine how caregiver dining behaviors at restaurants providing nutrition information on healthful children's menus can be predicted, and to investigate caregiver loyalty to such restaurants. A questionnaire was developed on the basis of the theory of planned behavior and distributed to qualified participants by e-mail. A total of 104 cases were analyzed. Caregiver intentions were regressed on attitudes, subjective norms, and perceived behavioral controls. The results suggest that caregiver behaviors can be predicted using the theory of planned behavior. Caregivers tended to be loyal to restaurants providing nutrition information on healthful children's menus.