Prediction of Adolescents’ Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model

Richard W. Olshavsky, Michelle Bensenberg, Eric Corty, Steve Sherman, Laurie Chassin, Clark Presson

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The objective of this study is to test the mediational adequacy of the Ajzen-Fishbein (1975) model. Triandis has proposed a competing model for the prediction of intentions. Intentions are predicted by the person’s affect (A) toward the behavior, social factors (S), and the value of perceived consequences (C), according to the following equation: BI = W1A + W2S + W3C.$${\text{BI = W}}_{\text{1}} {\text{A + W}}_{\text{2}} {\text{S + W}}_{\text{3}} {\text{C}}{\text{.}}$$ As with the Ajzen and Fishbein model, the relative contribution of the three components is determined by multiple regression procedures.

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages580
Number of pages1
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

All Science Journal Classification (ASJC) codes

  • Marketing
  • Strategy and Management

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