Prediction of Adolescents’ Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model

Richard W. Olshavsky; Michelle Bensenberg; Eric Corty; Steve Sherman; Laurie Chassin; Clark Presson

doi:10.1007/978-3-319-16946-0_172

Prediction of Adolescents’ Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model

Richard W. Olshavsky
, Michelle Bensenberg
, Eric Corty
, Steve Sherman
, Laurie Chassin
, Clark Presson

School of Humanities & Social Sciences (Behrend)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The objective of this study is to test the mediational adequacy of the Ajzen-Fishbein (1975) model. Triandis has proposed a competing model for the prediction of intentions. Intentions are predicted by the person’s affect (A) toward the behavior, social factors (S), and the value of perceived consequences (C), according to the following equation: BI = W1A + W2S + W3C.$${\text{BI = W}}_{\text{1}} {\text{A + W}}_{\text{2}} {\text{S + W}}_{\text{3}} {\text{C}}{\text{.}}$$ As with the Ajzen and Fishbein model, the relative contribution of the three components is determined by multiple regression procedures.

Original language	English (US)
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	580
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-16946-0_172
State	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

All Science Journal Classification (ASJC) codes

Strategy and Management
Marketing

Access to Document

10.1007/978-3-319-16946-0_172

Cite this

Olshavsky, R. W., Bensenberg, M., Corty, E., Sherman, S., Chassin, L., & Presson, C. (2015). Prediction of Adolescents’ Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 580). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_172

Olshavsky, Richard W. ; Bensenberg, Michelle ; Corty, Eric et al. / Prediction of Adolescents’ Cigarette Smoking Intentions : A Test of the Mediational Adequacy of the Ajzen-Fishbein Model. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. pp. 580 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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abstract = "The objective of this study is to test the mediational adequacy of the Ajzen-Fishbein (1975) model. Triandis has proposed a competing model for the prediction of intentions. Intentions are predicted by the person{\textquoteright}s affect (A) toward the behavior, social factors (S), and the value of perceived consequences (C), according to the following equation: BI = W1A + W2S + W3C.\$\$\{\textbackslash{}text\{BI = W\}\}\_\{\textbackslash{}text\{1\}\} \{\textbackslash{}text\{A + W\}\}\_\{\textbackslash{}text\{2\}\} \{\textbackslash{}text\{S + W\}\}\_\{\textbackslash{}text\{3\}\} \{\textbackslash{}text\{C\}\}\{\textbackslash{}text\{.\}\}\$\$ As with the Ajzen and Fishbein model, the relative contribution of the three components is determined by multiple regression procedures.",

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Olshavsky, RW, Bensenberg, M, Corty, E, Sherman, S, Chassin, L & Presson, C 2015, Prediction of Adolescents’ Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 580. https://doi.org/10.1007/978-3-319-16946-0_172

Prediction of Adolescents’ Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model. / Olshavsky, Richard W.; Bensenberg, Michelle; Corty, Eric et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 580 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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T2 - A Test of the Mediational Adequacy of the Ajzen-Fishbein Model

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AU - Presson, Clark

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AB - The objective of this study is to test the mediational adequacy of the Ajzen-Fishbein (1975) model. Triandis has proposed a competing model for the prediction of intentions. Intentions are predicted by the person’s affect (A) toward the behavior, social factors (S), and the value of perceived consequences (C), according to the following equation: BI = W1A + W2S + W3C.$${\text{BI = W}}_{\text{1}} {\text{A + W}}_{\text{2}} {\text{S + W}}_{\text{3}} {\text{C}}{\text{.}}$$ As with the Ajzen and Fishbein model, the relative contribution of the three components is determined by multiple regression procedures.

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Olshavsky RW, Bensenberg M, Corty E, Sherman S, Chassin L, Presson C. Prediction of Adolescents’ Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 580. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-16946-0_172

Prediction of Adolescents’ Cigarette Smoking Intentions: A Test of the Mediational Adequacy of the Ajzen-Fishbein Model

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