Predictors of avoidance towards personalization of restaurant smartphone advertising: A study from the Millennials’ perspective

Peter Nyheim, Shi Xu, Lu Zhang, Anna S. Mattila

Research output: Contribution to journalArticlepeer-review

46 Citations (SciVal)

Fingerprint

Dive into the research topics of 'Predictors of avoidance towards personalization of restaurant smartphone advertising: A study from the Millennials’ perspective'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science

Earth & Environmental Sciences