Preface

Stefan Wuyts; Marnik G. Dekimpe; Els Gijsbrechts; Rik Pieters

doi:10.4324/9780203863565

Preface

Stefan Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, Rik Pieters

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

5 Scopus citations

Original language	English (US)
Title of host publication	The Connected Customer
Subtitle of host publication	The Changing Nature of Consumer and Business Markets
Publisher	Taylor and Francis
Pages	xiii-xiv
ISBN (Print)	9780203863565
DOIs	https://doi.org/10.4324/9780203863565
State	Published - Jan 1 2011

All Science Journal Classification (ASJC) codes

General Psychology

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10.4324/9780203863565

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title = "Preface",

author = "Stefan Wuyts and Dekimpe, {Marnik G.} and Els Gijsbrechts and Rik Pieters",

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AU - Gijsbrechts, Els

AU - Pieters, Rik

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SP - xiii-xiv

BT - The Connected Customer

PB - Taylor and Francis

ER -

Preface

All Science Journal Classification (ASJC) codes

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