| Original language | English (US) |
|---|---|
| Pages (from-to) | 5-14 |
| Number of pages | 10 |
| Journal | Journal of Global Marketing |
| Volume | 1 |
| Issue number | 1-2 |
| DOIs | |
| State | Published - 1988 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing