Presentation and representation in design problem‐solving

John M. Carroll, John C. Thomas, Ashok Malhotra

Research output: Contribution to journalArticlepeer-review

76 Scopus citations


Two experimental studies of design problem‐solving are presented. Eighty‐one subjects worked on one of two design problems that were isomorphic in structure: a schedule for stages in a manufacturing process or a layout for a business office. In Expt 1, a difference between problem isomorphs is obtained: the ‘spatial’ office layout problem obtains better performance and shorter solution times than the ‘temporal’ scheduling problem. In Expt 2, this difference attenuates when subjects are provided with a graphic representation in both isomorph conditions. The availability of a graphic representation is discussed as an aid for procedural design. 1980 The British Psychological Society

Original languageEnglish (US)
Pages (from-to)143-153
Number of pages11
JournalBritish Journal of Psychology
Issue number1
StatePublished - Feb 1980

All Science Journal Classification (ASJC) codes

  • General Psychology


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