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Pretty or practical? The role of gender stereotypes in shaping design concepts
Aliaa Maar
, C. J. Witherell
,
Jessica Menold
Mechanical Engineering
Institute for Computational and Data Sciences (ICDS)
Research output
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peer-review
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Keyphrases
Design Concept
100%
Gender Stereotypes
100%
Shape Design
100%
Early Design Phases
100%
Gender Conformity
40%
Linear Regression Model
20%
Self-confidence
20%
Design Characteristics
20%
Design Study
20%
Gender Schema Theory
20%
Factorial Design
20%
Self-expression
20%
Gender Bias
20%
Nonconforming
20%
Final Design
20%
Gender Nonconforming
20%
User Persona
20%
Embellishment
20%
Design Outcomes
20%
Persona Development
20%
Summative Content Analysis
20%
Expert Designer
20%
Computer Science
Critical Approach
100%