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Price promotions and products with low consumer ratings
Hsiao Ching Kuo
, Chinintorn Nakhata
School of Business Administration (Harrisburg)
Research output
:
Contribution to journal
›
Article
›
peer-review
16
Scopus citations
Overview
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Dive into the research topics of 'Price promotions and products with low consumer ratings'. Together they form a unique fingerprint.
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Keyphrases
Aversive Effects
33%
College Students
16%
Consumer Decisions
16%
Consumer Panel
16%
Consumer Purchase Decision
16%
Consumer Ratings
100%
Contextual Factors
16%
Controllable Factors
16%
Design Methodology
16%
Factor Prices
16%
Marketing Management
16%
Negative Impact
16%
Negative Reactivity
16%
Online Consumers
16%
Panel Experiments
16%
Price Discount
66%
Price Promotion
100%
Scenario-based Testing
16%
Economics, Econometrics and Finance
Bundling Strategy
42%
Factor Price
14%
Low-Cost Strategy
100%
Marketing
14%
Social Sciences
Contextual Factor
14%
Price
100%
Price Bundling
42%
University Students
14%