Privacy attitudes and data valuation among fitness tracker users

Jessica Vitak, Yuting Liao, Priya Kumar, Michael Zimmer, Katherine Kritikos

Research output: Chapter in Book/Report/Conference proceedingConference contribution

37 Scopus citations


Fitness trackers are an increasingly popular tool for tracking one’s health and physical activity. While research has evaluated the potential benefits of these devices for health and well-being, few studies have empirically evaluated users’ behaviors when sharing personal fitness information (PFI) and the privacy concerns that stem from the collection, aggregation, and sharing of PFI. In this study, we present findings from a survey of Fitbit and Jawbone users (N=361) to understand how concerns about privacy in general and user-generated data in particular affect users’ mental models of PFI privacy, tracking, and sharing. Findings highlight the complex relationship between users’ demographics, sharing behaviors, privacy concerns, and internet skills with how valuable and sensitive they rate their PFI. We conclude with a discussion of opportunities to increase user awareness of privacy and PFI.

Original languageEnglish (US)
Title of host publicationTransforming Digital Worlds - 13th International Conference, iConference 2018, Proceedings
EditorsGobinda Chowdhury, Julie McLeod, Val Gillet, Peter Willett
PublisherSpringer Verlag
Number of pages11
ISBN (Print)9783319781044
StatePublished - 2018
Event13th International Conference on Transforming Digital Worlds, iConference 2018 - Sheffield, United Kingdom
Duration: Mar 25 2018Mar 28 2018

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10766 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Other13th International Conference on Transforming Digital Worlds, iConference 2018
Country/TerritoryUnited Kingdom

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • General Computer Science


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