TY - JOUR
T1 - Private label expansion and supermarket milk prices
AU - Bonanno, Alessandro
AU - Lopez, Rigoberto A.
N1 - Funding Information:
Author Notes: This work was supported by the USDA-CSREES special grant No. 2003-34178-13469 via the Food Marketing Policy Center at the University of Connecticut and the Storrs Agricultural Experiment Station. The authors are thankful to an anonymous referee for insightful comments on a previous draft. The content of the paper, however, is the sole responsibility of the authors. The authors are Ph.D. student and professor, respectively, in the Department of Agricultural and Resource Economics, Storrs, CT 06269-4021, USA [corresponding author: R. Lopez, telephone: (860) 486-1921, email: [email protected]].
PY - 2005
Y1 - 2005
N2 - This article investigates the impacts of private labels (PLs) on fluid milk prices and price differentials using 2,759 supermarket-level observations from 10 cities. Non-parametric results reveal that although PL milk prices decrease as PL milk shares expand, eventually the effect is to increase the prices of manufacturers' brands as well as the price gap between private labels and manufacturers' brands. Econometric results further reveal that supermarkets exert some degree of price discrimination through controlling the brands of milk sold.
AB - This article investigates the impacts of private labels (PLs) on fluid milk prices and price differentials using 2,759 supermarket-level observations from 10 cities. Non-parametric results reveal that although PL milk prices decrease as PL milk shares expand, eventually the effect is to increase the prices of manufacturers' brands as well as the price gap between private labels and manufacturers' brands. Econometric results further reveal that supermarkets exert some degree of price discrimination through controlling the brands of milk sold.
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U2 - 10.2202/1542-0485.1085
DO - 10.2202/1542-0485.1085
M3 - Article
AN - SCOPUS:18444378123
SN - 1542-0485
VL - 3
JO - Journal of Agricultural and Food Industrial Organization
JF - Journal of Agricultural and Food Industrial Organization
IS - 1
ER -