@article{7cb61550332c4a9887a3447a073d62e1,
title = "Process-based ideology of participative experimentation to foster identity-challenging innovations: The case of Gmail and AdSense",
abstract = "Prior research has examined how organizational identity can enable and constrain innovations. A complementary literature has examined organizational ideology as the basis for actions driving identity-enhancing innovations. We examine how organizational ideology can serve as the basis for identity-challenging innovations through an in-depth study of the emergence of two innovations at Google—Gmail and AdSense. Findings from this study highlight a process-based ideology of participative experimentation. We explicate the constituent elements of this process-based ideology, and discuss its implications for research on innovation and identity.",
author = "Raghu Garud and Arvind Karunakaran",
note = "Funding Information: Arvind Karunakaran is a PhD student at MIT Sloan School of Management. His research examines how and in what ways do novel digital technologies (e.g. cloud computing and predictive analytics) and organizational forms (e.g. platform organizations) create uncertainties in the workplace; how they shape identities, role-relations, and coordination; and the implications these produce for organizational and occupational change. He is a Fellow at the Christian Regenhard Center for Emergency Response Studies, New York. For his research, he was awarded the University of Chicago Ethnography Fellowship, Dissertation Scholar Award by the Strategy Research Foundation, Donald R. Cressey Award for the Most Outstanding Research Project by the Horowitz Foundation for Social Policy, Vincent Cerf Award for the Best Student Paper for Design Research, the MIT Energy Fellowship, and the Design Management Institute Research Scholarship. Publisher Copyright: {\textcopyright} The Author(s) 2017.",
year = "2018",
month = aug,
day = "1",
doi = "10.1177/1476127017708583",
language = "English (US)",
volume = "16",
pages = "273--303",
journal = "Strategic Organization",
issn = "1476-1270",
publisher = "SAGE Publications Ltd",
number = "3",
}