Psychology and Energy-Use Reduction Policies

Janet K. Swim, Nathaniel Geiger, Stephanie J. Zawadzki

Research output: Contribution to journalArticlepeer-review

15 Scopus citations


Local, state, and federal governments are continuing to design and pass programs and policies to decrease demand for energy. These programs and policies provide social, economic, and environmental benefits. Social and behavioral scientists can inform policymaking and evaluation because of their expertise in behavioral change. Specifically, policies will be more effective if they include a behavioral level analysis to help select behaviors, design behavioral change strategies that target appropriate motives and abilities, and attend to social and environmental contexts. After describing these principles, the article illustrates how they can inform the evaluation of labeling programs designed to encourage energy-efficient behaviors among consumers, manufacturers, and building owners.

Original languageEnglish (US)
Pages (from-to)180-188
Number of pages9
JournalPolicy Insights from the Behavioral and Brain Sciences
Issue number1
StatePublished - Oct 1 2014

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Public Administration


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