Pulling-up or pushing down? Exploring pro-leader and anti-trailer processing in multioption consumer choices

Simon J. Blanchard, Margaret G. Meloy, Kurt A. Carlson

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	957-958
Number of pages	2
Journal	Advances in Consumer Research
Volume	36
State	Published - 2009

All Science Journal Classification (ASJC) codes

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title = "Pulling-up or pushing down? Exploring pro-leader and anti-trailer processing in multioption consumer choices",

author = "Blanchard, {Simon J.} and Meloy, {Margaret G.} and Carlson, {Kurt A.}",

year = "2009",

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journal = "Advances in Consumer Research",

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AU - Blanchard, Simon J.

AU - Meloy, Margaret G.

AU - Carlson, Kurt A.

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