Pulling-up or pushing down? Exploring pro-leader and anti-trailer processing in multioption consumer choices

Simon J. Blanchard, Margaret G. Meloy, Kurt A. Carlson

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)957-958
Number of pages2
JournalAdvances in Consumer Research
StatePublished - Dec 1 2009

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

Cite this