Pulling-up or pushing down? Exploring pro-leader and anti-trailer processing in multioption consumer choices

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	957-958
Number of pages	2
Journal	Advances in Consumer Research
Volume	36
State	Published - 2009

All Science Journal Classification (ASJC) codes

@article{d2014240052f4449b44a64a7976fb632,

title = "Pulling-up or pushing down? Exploring pro-leader and anti-trailer processing in multioption consumer choices",

author = "Blanchard, \{Simon J.\} and Meloy, \{Margaret G.\} and Carlson, \{Kurt A.\}",

year = "2009",

language = "English (US)",

volume = "36",

pages = "957--958",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}

TY - JOUR

T1 - Pulling-up or pushing down? Exploring pro-leader and anti-trailer processing in multioption consumer choices

AU - Blanchard, Simon J.

AU - Meloy, Margaret G.

AU - Carlson, Kurt A.

PY - 2009

Y1 - 2009

UR - https://www.scopus.com/pages/publications/80052868438

UR - https://www.scopus.com/pages/publications/80052868438#tab=citedBy

M3 - Article

AN - SCOPUS:80052868438

SN - 0098-9258

VL - 36

SP - 957

EP - 958

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -