PUPPIES: Transformation-supported personalized privacy preserving partial image sharing

Sharing photos through Online Social Networks isan increasingly popular fashion. However, it poses a seriousthreat to end users as private information in the photos maybeinappropriately shared with others without their consent. Thispaper proposes a design and implementation of a system using a dynamic privacy preserving partial image sharing technique (namely PUPPIES), which allows data owners to stipulate specific private regions (e.g., face, SSN number) in an image and correspondingly set different privacy policies for each user. As a generic technique and system, PUPPIES targets at threats about over-privileged and unauthorized sharing of photos at photo service provider (e.g., Flicker, Facebook, etc) side. To this end, PUPPIES leverages the image perturbation technique to 'encrypt' the sensitive areas in the original images, and therefore it can naturally support popular image transformations (such as cropping, rotation) and is well compatible with most image processing libraries. The extensive experiments on 19,000 images demonstrate that PUPPIES is very effective for privacy protection and incurs only a small computational overhead. In addition, PUPPIES offers high flexibility for different privacy settings, and is very robust to different types of privacy attacks.