TY - GEN
T1 - Quantifying social influence in an online music community
AU - Ramaprasad, Jui
AU - Dewan, Sanjeev
AU - Ho, Yi Jen Ian
PY - 2013
Y1 - 2013
N2 - This paper studies two types of social influence in an online music community: observational learning influence based on aggregate consumption data, and social network influence based on music consumption by friends in social proximity. The analysis uses a variety of empirical methods, applied to highly granular user listening and "favoriting" behavior on the largest music blog aggregator site. Our analysis finds positive evidence for observational learning effects, but no evidence for social network influence. Thus, any social influence in this music context is channeled through popularity cues offered by aggregate consumption statistics, rather than contact and communication with friends in close social proximity. We discuss implications of these results for research and practice.
AB - This paper studies two types of social influence in an online music community: observational learning influence based on aggregate consumption data, and social network influence based on music consumption by friends in social proximity. The analysis uses a variety of empirical methods, applied to highly granular user listening and "favoriting" behavior on the largest music blog aggregator site. Our analysis finds positive evidence for observational learning effects, but no evidence for social network influence. Thus, any social influence in this music context is channeled through popularity cues offered by aggregate consumption statistics, rather than contact and communication with friends in close social proximity. We discuss implications of these results for research and practice.
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M3 - Conference contribution
AN - SCOPUS:84897768573
SN - 9781629934266
T3 - International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design
SP - 3259
EP - 3267
BT - International Conference on Information Systems (ICIS 2013)
T2 - International Conference on Information Systems, ICIS 2013
Y2 - 15 December 2013 through 18 December 2013
ER -