TY - JOUR
T1 - Race and Inclusion in Volunteerism
T2 - Using Communication Theory to Improve Volunteer Retention
AU - Bortree, Denise Sevick
AU - Waters, Richard D.
N1 - Copyright:
Copyright 2014 Elsevier B.V., All rights reserved.
PY - 2014/5
Y1 - 2014/5
N2 - Maintaining relationships with racially diverse audiences can challenge nonprofit organizations. Through a survey of 634 volunteers, this study examined the role of inclusion in predicting relationship quality and future volunteerism for participants of diverse racial and ethnic backgrounds, including African Americans, Asians, Caucasians, and Hispanic/Latinos. Results suggest a positive relationship between level of inclusion, relationship quality, and future volunteer intention. However, inclusion was varied among groups indicating that communication and inclusive behaviors are experienced differently for diverse audiences.
AB - Maintaining relationships with racially diverse audiences can challenge nonprofit organizations. Through a survey of 634 volunteers, this study examined the role of inclusion in predicting relationship quality and future volunteerism for participants of diverse racial and ethnic backgrounds, including African Americans, Asians, Caucasians, and Hispanic/Latinos. Results suggest a positive relationship between level of inclusion, relationship quality, and future volunteer intention. However, inclusion was varied among groups indicating that communication and inclusive behaviors are experienced differently for diverse audiences.
UR - http://www.scopus.com/inward/record.url?scp=84901655543&partnerID=8YFLogxK
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U2 - 10.1080/1062726X.2013.864245
DO - 10.1080/1062726X.2013.864245
M3 - Article
AN - SCOPUS:84901655543
SN - 1062-726X
VL - 26
SP - 215
EP - 234
JO - Journal of Public Relations Research
JF - Journal of Public Relations Research
IS - 3
ER -