TY - GEN
T1 - Raid the Chat Room
T2 - 42nd International Conference on Information Systems: Building Sustainability and Resilience with IS: A Call for Action, ICIS 2021 TREOs
AU - Zhao, Keran
AU - Hong, Yili
AU - Ma, Tengteng
AU - Lu, Yingda
AU - Hu, Yuheng
N1 - Publisher Copyright:
© 2021 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". All Rights Reserved.
PY - 2021
Y1 - 2021
N2 - Online synchronous platforms, such as live streaming, spend tremendous efforts engaging users in a real-time setting, which has gained considerable popularity very recently. While the existing literature finds that the group size of peers positively affects user engagement on asynchronous platforms, the effect of group size remains unexplored in the context of synchronous streaming. In this work, we leverage the unique raid functionality, an exogenous increase in live streaming viewers, and empirically examine how group size affects users’ real-time commenting engagement. Collecting and analyzing chat history in 13,382 playbacks on Twitch, our result suggests that existing viewers (users who engage in the live streaming channel before the raid) tend to engage less after the raid. The findings in this paper indicate a negative effect of group size on viewer engagement in the synchronous communication setting, which theoretically extends the prior literature in user engagement and crowd effects.
AB - Online synchronous platforms, such as live streaming, spend tremendous efforts engaging users in a real-time setting, which has gained considerable popularity very recently. While the existing literature finds that the group size of peers positively affects user engagement on asynchronous platforms, the effect of group size remains unexplored in the context of synchronous streaming. In this work, we leverage the unique raid functionality, an exogenous increase in live streaming viewers, and empirically examine how group size affects users’ real-time commenting engagement. Collecting and analyzing chat history in 13,382 playbacks on Twitch, our result suggests that existing viewers (users who engage in the live streaming channel before the raid) tend to engage less after the raid. The findings in this paper indicate a negative effect of group size on viewer engagement in the synchronous communication setting, which theoretically extends the prior literature in user engagement and crowd effects.
UR - http://www.scopus.com/inward/record.url?scp=85192391757&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85192391757&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85192391757
T3 - 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action"
BT - 42nd International Conference on Information Systems, ICIS 2021 TREOs
PB - Association for Information Systems
Y2 - 12 December 2021 through 15 December 2021
ER -