| Original language | English (US) |
|---|---|
| Pages (from-to) | 48-50 |
| Number of pages | 3 |
| Journal | Marketing Management |
| Volume | 14 |
| Issue number | 2 |
| State | Published - Mar 1 2005 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Reach for the moon
Ralph A. Oliva
Research output: Contribution to journal › Article › peer-review