Recent findings regarding hotel brand and strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Handbook of Hospitality Strategic Management
Publisher	Taylor and Francis
Pages	203-213
Number of pages	11
ISBN (Electronic)	9781136439520
ISBN (Print)	9780080450797
State	Published - Sep 10 2008

All Science Journal Classification (ASJC) codes

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title = "Recent findings regarding hotel brand and strategy",

author = "John O'Neill and Anna Mattila",

year = "2008",

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language = "English (US)",

isbn = "9780080450797",

pages = "203--213",

booktitle = "Handbook of Hospitality Strategic Management",

publisher = "Taylor and Francis",

address = "United States",

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AU - Mattila, Anna

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