Recent findings regarding hotel brand and strategy

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Hospitality Strategic Management
PublisherTaylor and Francis
Number of pages11
ISBN (Electronic)9781136439520
ISBN (Print)9780080450797
StatePublished - Sep 10 2008

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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