TY - GEN
T1 - Recommendation in reciprocal and bipartite social networks - A case study of online dating
AU - Yu, Mo
AU - Zhao, Kang
AU - Yen, John
AU - Kreager, Derek
PY - 2013
Y1 - 2013
N2 - Many social networks in our daily life are bipartite networks that are built on reciprocity. How can we recommend users/friends to a user, so that the user is interested in and attractive to recommended users? In this research, we propose a new collaborative filtering model to improve user recommendations in reciprocal and bipartite social networks. The model considers a user's "taste" in picking others and "attractiveness" in being picked by others. A case study of an online dating network shows that the new model outperforms a baseline collaborative filtering model on recommending both initial contacts and reciprocal contacts.
AB - Many social networks in our daily life are bipartite networks that are built on reciprocity. How can we recommend users/friends to a user, so that the user is interested in and attractive to recommended users? In this research, we propose a new collaborative filtering model to improve user recommendations in reciprocal and bipartite social networks. The model considers a user's "taste" in picking others and "attractiveness" in being picked by others. A case study of an online dating network shows that the new model outperforms a baseline collaborative filtering model on recommending both initial contacts and reciprocal contacts.
UR - http://www.scopus.com/inward/record.url?scp=84874792067&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84874792067&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-37210-0_25
DO - 10.1007/978-3-642-37210-0_25
M3 - Conference contribution
AN - SCOPUS:84874792067
SN - 9783642372094
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 231
EP - 239
BT - Social Computing, Behavioral-Cultural Modeling and Prediction - 6th International Conference, SBP 2013, Proceedings
T2 - 6th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction, SBP 2013
Y2 - 2 April 2013 through 5 April 2013
ER -