Regulating privacy in wireless advertising messaging: FIPP compliance by policy vs. by design

Heng Xu; John W. Bagby; Terence Ryan Melonas

doi:10.1007/978-3-642-03168-7_2

Regulating privacy in wireless advertising messaging: FIPP compliance by policy vs. by design

Heng Xu, John W. Bagby, Terence Ryan Melonas

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

5 Scopus citations

Abstract

This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conceptual framework named as DIGs (Design innovation/Industry self-regulation/Government regulation/Standards) to assess the efficacy of industry self-regulation, government regulation, and technological solutions in ensuring consumer privacy in WAM. In addition to enhancing our theoretical understanding of WAM privacy, these findings have important implications for WAM service providers, mobile consumers, as well as for regulatory bodies and technology developers.

Original language	English (US)
Title of host publication	Privacy Enhancing Technologies - 9th International Symposium, PETS 2009, Proceedings
Pages	19-36
Number of pages	18
DOIs	https://doi.org/10.1007/978-3-642-03168-7_2
State	Published - 2009
Event	9th International Symposium on Privacy Enhancing Technologies, PETS 2009 - Seattle, WA, United States Duration: Aug 5 2009 → Aug 7 2009

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	5672 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Other

Other	9th International Symposium on Privacy Enhancing Technologies, PETS 2009
Country/Territory	United States
City	Seattle, WA
Period	8/5/09 → 8/7/09

All Science Journal Classification (ASJC) codes

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-642-03168-7_2

Cite this

Xu, H., Bagby, J. W., & Melonas, T. R. (2009). Regulating privacy in wireless advertising messaging: FIPP compliance by policy vs. by design. In Privacy Enhancing Technologies - 9th International Symposium, PETS 2009, Proceedings (pp. 19-36). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5672 LNCS). https://doi.org/10.1007/978-3-642-03168-7_2

Xu, Heng ; Bagby, John W. ; Melonas, Terence Ryan. / Regulating privacy in wireless advertising messaging : FIPP compliance by policy vs. by design. Privacy Enhancing Technologies - 9th International Symposium, PETS 2009, Proceedings. 2009. pp. 19-36 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conceptual framework named as DIGs (Design innovation/Industry self-regulation/Government regulation/Standards) to assess the efficacy of industry self-regulation, government regulation, and technological solutions in ensuring consumer privacy in WAM. In addition to enhancing our theoretical understanding of WAM privacy, these findings have important implications for WAM service providers, mobile consumers, as well as for regulatory bodies and technology developers.",

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Xu, H, Bagby, JW & Melonas, TR 2009, Regulating privacy in wireless advertising messaging: FIPP compliance by policy vs. by design. in Privacy Enhancing Technologies - 9th International Symposium, PETS 2009, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 5672 LNCS, pp. 19-36, 9th International Symposium on Privacy Enhancing Technologies, PETS 2009, Seattle, WA, United States, 8/5/09. https://doi.org/10.1007/978-3-642-03168-7_2

Regulating privacy in wireless advertising messaging: FIPP compliance by policy vs. by design. / Xu, Heng; Bagby, John W.; Melonas, Terence Ryan.
Privacy Enhancing Technologies - 9th International Symposium, PETS 2009, Proceedings. 2009. p. 19-36 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 5672 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Xu H, Bagby JW, Melonas TR. Regulating privacy in wireless advertising messaging: FIPP compliance by policy vs. by design. In Privacy Enhancing Technologies - 9th International Symposium, PETS 2009, Proceedings. 2009. p. 19-36. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-642-03168-7_2

Regulating privacy in wireless advertising messaging: FIPP compliance by policy vs. by design

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