Regulatory focus and attribute framing: Evidence of compatibility effects in advertising

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Journal	International Journal of Advertising
Volume	31
Issue number	1
State	Published - 2012

All Science Journal Classification (ASJC) codes

@article{e11b9b40b76c4f61be7b407d031af11c,

title = "Regulatory focus and attribute framing: Evidence of compatibility effects in advertising",

author = "Lin, {Hui Fei} and Fuyuan Shen",

year = "2012",

language = "English (US)",

volume = "31",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "1",

}

TY - JOUR

T1 - Regulatory focus and attribute framing

T2 - Evidence of compatibility effects in advertising

AU - Lin, Hui Fei

AU - Shen, Fuyuan

PY - 2012

Y1 - 2012

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M3 - Article

AN - SCOPUS:84863157858

SN - 0265-0487

VL - 31

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 1

ER -