Remember the Alamo: implementing a campus-wide anti-bullying policy

Purpose: The purpose of this article is to describe how to implement anti-bullying policies in higher education. Design/methodology/approach: The paper informs organizations on the personnel needed for successful implementation. Findings: Executive leadership is needed for policy development, policy introduction, and continued implementation. Research limitations/implications: The paper informs organizations on the personnel needed for successful implementation. Practical implications: It demonstrates the importance of campus-wide leadership to educate the campus. Social implications: The study highlights how to achieve policy acceptance and how to coach campus community to trust the policy. Originality/value: The paper informs about the importance of campus-wide support and extensive leadership presence in implementing a controversial campus policy.