Abstract
Eight distinct types of purchase behavior are distinguished in the model of the purchase cube proposed by the author, based on the purchase motives or reasons for buying underlying a purchase. One of the purchase types is repetitive purchase behavior, which is characteristic of functional purchases that are made deliberately rather than spontaneously and are relatively low in purchase involvement. This essay discusses the concept of repetitive purchase behavior and briefly reviews prior research that has investigated repetitive purchases from various perspectives.
| Original language | English (US) |
|---|---|
| Title of host publication | Quantitative Marketing and Marketing Management |
| Subtitle of host publication | Marketing Models and Methods in Theory and Practice |
| Publisher | Gabler Verlag |
| Pages | 269-286 |
| Number of pages | 18 |
| Volume | 9783834937223 |
| ISBN (Electronic) | 9783834937223 |
| ISBN (Print) | 3834930601, 9783834930606 |
| DOIs | |
| State | Published - Jul 1 2012 |
All Science Journal Classification (ASJC) codes
- General Economics, Econometrics and Finance
- General Business, Management and Accounting