Representing creative thought: A representational similarity analysis of creative idea generation and evaluation

Dual process theories of creativity suggest that creative thought is supported by both a generation phase, where unconstrained ideas are generated and combined in novel ways, and an evaluation phase, where those ideas are filtered for usefulness in context. Neurocognitively, both the default mode network (DMN) and the executive control network (ECN) have been implicated in generation and evaluation, respectively. Importantly, generating and evaluating ideas implies that the same information, reflected in patterns of neural activity, must be present in both phases, suggesting that information should be ‘reinstated’ (i.e. multidimensional patterns must reappear) within and/or between network nodes. In the present study, we used representational similarity analysis (RSA) to investigate the extent to which nodes of the DMN and ECN reinstate information between a generation phase, in which participants generated novel or appropriate word associations to single nouns, and an evaluation phase, where we presented the associations back to participants to evaluate them. We showed strong evidence for reinstatement within the ECN dorsal lateral prefrontal cortex during the novel association task, and within the DMN medial prefrontal cortex during the appropriate association task. We additionally showed between network reinstatement between the ECN dorsal lateral prefrontal cortex and the DMN posterior parietal cortex during the novelty task. These results demonstrate the importance of both within- and between-informational reinstatement for generating and evaluating ideas, and implicate both the DMN and ECN in dual process models of creativity.