TY - JOUR
T1 - Representing heterogeneity in consumer response models
T2 - 1996 Choice conference participants
AU - Desarbo, Wayne S.
AU - Ansari, Asim
AU - Chintagunta, Pradeep
AU - Himmelberg, Charles
AU - Jedidi, Kamel
AU - Johnson, Richard
AU - Kamakura, Wagner
AU - Lenk, Peter
AU - Srinivasan, Kannan
AU - Wedel, Michel
PY - 1997
Y1 - 1997
N2 - We define sources of heterogeneity in consumer utility functions related to individual differences in response tendencies, drivers of utility, form of the consumer utility function, perceptions of attributes, state dependencies, and stochasticity. A variety of alternative modeling approaches are reviewed that accommodate subsets of these various sources including clusterwise regression, latent structure models, compound distributions, random co-efficients models, etc. We conclude by defining a number of promising research areas in this field.
AB - We define sources of heterogeneity in consumer utility functions related to individual differences in response tendencies, drivers of utility, form of the consumer utility function, perceptions of attributes, state dependencies, and stochasticity. A variety of alternative modeling approaches are reviewed that accommodate subsets of these various sources including clusterwise regression, latent structure models, compound distributions, random co-efficients models, etc. We conclude by defining a number of promising research areas in this field.
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U2 - 10.1023/A:1007916714911
DO - 10.1023/A:1007916714911
M3 - Article
AN - SCOPUS:3242768229
SN - 0923-0645
VL - 8
SP - 335
EP - 348
JO - Marketing Letters
JF - Marketing Letters
IS - 3
ER -