| Original language | English (US) |
|---|---|
| Pages (from-to) | 40-42 |
| Number of pages | 3 |
| Journal | Marketing Management |
| Volume | 13 |
| Issue number | 3 |
| State | Published - May 2004 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Respecting your receiver
Ralph A. Oliva
Research output: Contribution to journal › Review article › peer-review