Responsible innovation at the bottom of the pyramid

Research output: Contribution to journalArticlepeer-review

12 Scopus citations


Purpose: This paper aims to explore various routes through firms can meet needs of the Bottom of the Pyramid (BoP) consumers in a socially responsible manner. Design/methodology/approach: This is viewpoint paper based on evidences from archival sources. Findings: The authors list possible and divergent answers to the following question: how to make innovations meaningful at BOP so that they can be acclaimed socially responsible for the BoP consumers. Originality/value: Responsible innovation is yet unexplored part of business strategy especially in emerging markets. The authors throw light on this aspect.

Original languageEnglish (US)
Pages (from-to)40-47
Number of pages8
JournalJournal of Business Strategy
Issue number3
StatePublished - Jan 1 2017

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Strategy and Management


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