TY - JOUR
T1 - Retail meat managers' profitability expectations for irradiated red meats
AU - Jensen, Kim
AU - Jaenicke, Edward
N1 - Funding Information:
Kim Jensen is Professor, Department of Agricultural Economics, The University of Tennessee. Edward Jaenicke is Assistant Professor, Department of Agricultural Economics and Rural Sociology, The Pennsylvania State University. Address correspondence to: Kim Jensen, Department of Agricultural Economics, 302 Morgan Hall, The University of Tennessee, Knoxville, TN (E-mail: kjensen@utk.edu). Funding for this study was provided in part by a grant from the National Research Initiative Grants Program, USDA. The authors wish to thank Joseph Gaynor, a former graduate student, who conducted these interviews.
PY - 2004
Y1 - 2004
N2 - This paper uses data from 40 personal interviews with meat department managers at grocery stores and supermarkets to investigate managers' expectations regarding the profitability potential of irradiated red meats. The study models managers' profitability expectations as a function of attributes and factors such as the meat manager's or store's characteristics, how familiar the meat manager is with irradiation, and opinions held by the manager regarding irradiation's benefits and consumer acceptance.
AB - This paper uses data from 40 personal interviews with meat department managers at grocery stores and supermarkets to investigate managers' expectations regarding the profitability potential of irradiated red meats. The study models managers' profitability expectations as a function of attributes and factors such as the meat manager's or store's characteristics, how familiar the meat manager is with irradiation, and opinions held by the manager regarding irradiation's benefits and consumer acceptance.
UR - http://www.scopus.com/inward/record.url?scp=10844240792&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=10844240792&partnerID=8YFLogxK
U2 - 10.1300/J038v10n03_02
DO - 10.1300/J038v10n03_02
M3 - Review article
AN - SCOPUS:10844240792
SN - 1045-4446
VL - 10
SP - 13
EP - 25
JO - Journal of Food Products Marketing
JF - Journal of Food Products Marketing
IS - 3
ER -