Retail meat managers' profitability expectations for irradiated red meats

Kim Jensen, Edward Jaenicke

Research output: Contribution to journalReview articlepeer-review

2 Scopus citations


This paper uses data from 40 personal interviews with meat department managers at grocery stores and supermarkets to investigate managers' expectations regarding the profitability potential of irradiated red meats. The study models managers' profitability expectations as a function of attributes and factors such as the meat manager's or store's characteristics, how familiar the meat manager is with irradiation, and opinions held by the manager regarding irradiation's benefits and consumer acceptance.

Original languageEnglish (US)
Pages (from-to)13-25
Number of pages13
JournalJournal of Food Products Marketing
Issue number3
StatePublished - 2004

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Food Science
  • Marketing


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